The Praxis Group™ | Involving People.

Praxis professionals can design a survey instrument to meet most every survey requirement. To meet the client’s needs, Praxis utilizes various types of surveys:

• Telephone
• Mail back/fax
• Online
• Intercept interviews

Telephone surveys offer our clients a fast turn around of results. They have a broad application from polling the public on policy issues, to market research designed to gather competitive intelligence, to assessing customer satisfaction. Praxis conducts telephone surveys with great efficiency using a fully automated call centre that integrates screen set technology, databases and Predictive Auto Dialing, which ensures randomness.

Praxis has used mail and fax surveys extensively as a mechanism for gathering information on complex topics. This survey tool is cost effective and allows for a more detailed assessment of the issues than can normally be obtained through a telephone survey.

Increasingly, Praxis is using online surveys.  When respondents have access to the internet or intranet, online surveys are an extremely efficient form of data collection. Traditionally, they have been more popular in business-to-business research as they are dependent on internet availability. However, this is rapidly changing as more households have internet access.

When respondents’ views must be gathered “on location” intercept interviews are an effective tool. Usually, they are conducted in-person by randomly selecting a respondent at the survey location, which could be a shopping mall, airport, or store. These “personal interviews” are ideal if it is difficult to reach the respondent at a later time, or when his/her views may be lost or affected if they are not gathered immediately. Praxis staff have designed and successfully conducted over one hundred intercept studies, each with its own unique challenges.