Survey and Market Research
| Project Name | Calgary Health Trust: Awareness Survey |
|---|---|
| Client | Calgary Health Trust |
| Project Type | Survey research |
| Timeframe | 2007 |
To evaluate the level of awareness of the Calgary Health Trust and its programs within Calgary, Praxis Research was contracted to conduct a random sample telephone survey of Calgarians. Questions focused on the reputation of Calgary Health Trust, interest in donating to various health organizations, familiarity with various fundraisers, and preference for information delivery.
Praxis Research analyzed the data using SPSS and Excel. In addition to preparing a final report, Praxis Research prepared a PowerPoint for presentation purposes.