The Praxis Group™ | Involving People.

Praxis Research worked with Parks Canada to develop and administer a 12-month research program that tracked visitors to the Four Mountain Parks (Banff, Jasper, Kootenay, and Yoho). Praxis Research used a two-pronged research approach including intercept interviews and scan-readable surveys.

First, a representative intercepted visitors at the park gates and asked them a few questions about their trip. Next, participants were given a scan-readable survey, which could be completed in hardcopy or online. The survey asked visitors to indicate not only satisfaction with various elements of their trip, but also to keep a daily diary of their expenditures, activities, locations, and accommodations. Public park surveys were administered in English and French. Staff also intercepted tour buses asking tour participants to complete a scan-readable survey asking about their level of satisfaction and trip expenditures. Tour group surveys were conducted in English, French, Japanese, Chinese and Korean. In addition, staff undertook a traffic count at each gate.

Sample Project Files

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2003 Survey of Visitors to Banff, Jasper, Kootenay, and Yoho National Parks of Canada

Group Tour Survey of Visitors to Banff, Jasper, Kootenay, and Yoho National Parks of Canada (Chinese)

Group Tour Survey of Visitors to Banff, Jasper, Kootenay, and Yoho National Parks of Canada

Group Tour Survey of Visitors to Banff, Jasper, Kootenay, and Yoho National Parks of Canada (French)

Group Tour Survey of Visitors to Banff, Jasper, Kootenay, and Yoho National Parks of Canada (Japanese)

Group Tour Survey of Visitors to Banff, Jasper, Kootenay, and Yoho National Parks of Canada (Korean)

Public Parks Survey (English)

Public Parks Survey (French)