Survey and Market Research
| Project Name | Alberta Agriculture, Food and Rural Development: Alberta Agriculture Export Industry Needs Assessment |
|---|---|
| Client | Alberta Agriculture, Food and Rural Development |
| Project Type | Market Research |
| Timeframe | 1994 |
The Marketing Services Division, Alberta Agriculture, Food and Rural Development (AAFRD), contracted Praxis to undertake a multi-staged client needs assessment. Praxis analyzed agricultural exporting and export-ready companies, select industry organizations and other government regulating agencies.
AAFRD used the information generated through the needs assessment questionnaire and two industry focus groups to understand the roles of government and the private sector in supporting a rapidly changing agriculture industry.