Survey and Market Research
Project Name | Suncor: Evaluation of Internal Communications |
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Client | Suncor Energy |
Project Type | Survey research |
Timeframe | 2000 |
Suncor contracted Praxis Research to undertake a company-wide survey to evaluate the effectiveness of its internal communications. One of the main communication tools in Suncor is an electronic publication called Spectrum; this served as the focus of the evaluation. Due to the wide geographic distribution of Suncor (Canada to Australia) as well as significantly varying job types (e.g. office admin, management, technical, field operations) Praxis Research administered the self completed survey design using intranet, internet and hardcopy formats.