Survey and Market Research
Project Name | Royal Bank of Canada: Internal Communications Evaluation |
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Client | Royal Bank of Canada |
Project Type | Survey research |
Timeframe | 2000 |
The Royal Bank of Canada contracted Praxis Research to evaluate the effectiveness of its internal communications, particularly, Prairie Voices, an internal magazine for Royal Bank employees. Praxis administered the survey to 7000 employees in Western Canada via internal mail. We used a scan readable questionnaire to evaluate the perceived effectiveness of various internal communications media.