Survey and Market Research
| Project Name | Westbrook Mall: Shopper Survey |
|---|---|
| Client | O & Y Enterprises |
| Project Type | Market Research |
| Timeframe | 2000 to 2001 |
Praxis Research conducted an intercept survey at Westbrook Mall in October 2000, on behalf of O&Y Enterprises. The purpose of the survey was to identify profiles of Westbrook Mall shoppers, including their reasons for shopping, store preferences, overall mall satisfaction, and related information.
Praxis Research then conducted an intercept exit survey and tally at Westbrook Mall in March 2001. The purpose of this survey was to estimate the number of people Walmart draws to Westbrook Mall and if the Walmart shoppers are also shopping in the Mall.