The Praxis Group™ | Involving People.

Praxis Research conducted a telephone survey of people who had expressed an interest in the housing development of Okotoks Air Ranch. The Okotoks Air Ranch provided Praxis with a list of 130 contacts. The overall response rate was 51% (53/103). Given the time frame and the time of year, this was an exceptional response rate for a telephone survey. The purpose of this research was to better understand the reasons why people are not purchasing properties at Air Ranch.