Additional Expertise

Project Name

Parks Canada Canadian Awareness Poll: Trend Analysis

Client
Parks Canada
Project Type
Research Studies
Timeframe
2000 to 2003

Periodically, Parks Canada polls Canadians to understand their usage of National Parks, National Historic Sites and National Historic Canals and Waterways, as well as Canadians? level of awareness of Parks Canada.

Parks Canada contracted Praxis to identify the trends and patterns evident across the polls that the Agency conducted in the 1990s. In addition, the review included an analysis of Parks Canada?s current polling methods. Based on its findings, Praxis prepared recommendations for developing a survey program to assist in monitoring trends over time as well as to ensure the applicability of polls in relation to Parks Canada?s strategic goals.